LORY®, a trademark of NOVADI

LORY® INOGO_PBR, THE SCAB TOLERANT YELLOW APPLE

LORY® Inogo_pbr, brings novelty to the range of yellow apple varieties with its natural tolerance to scab and less sensitivity to woolly apple aphid and powdery mildew, very good taste and agronomic qualities and a long shelf life.

Promotional tools for the development of the variety.

NOVADI proposes a new marketing strategy for the LORY® Inogo_pbr variety. We want to support our customers in the development of the variety by setting up promotional tools to facilitate the organization of the marketing of the fruit and to enhance the value of high-quality fruit.

The objective behind the creation of this brand is to increase the value of the product on the market by improving its visibility to consumers thanks to a single strong identity. A simple specification on the fruit will allow to highlight the high-quality fruits.

The tools are the logo, the stickers, the trays, the flyers, the shop displays, etc… with their variations for organic production. Once the license is signed, these ready-to-use tools will be available on NOVADI’s extranet.

 This approach also exists for other varieties:

• GALY® for the red, early variety that colours easily: Inobi_pbr
• MANDY® for the terroir and bicolour variety: Inolov_pbr

For more information, contact NOVADI.