GALY®, a trademark of NOVADI
GALY® INOBIPBR, THE SCAB-RESISTANT RED APPLE
GALY® Inobipbr the scab-resistant apple with an attractive look thanks to its brilliant red colouring even in southern areas and its good taste.
Promotional tools for the development of the variety.
NOVADI proposes a new marketing strategy for GALY® Inobipbr variety. We want to support our customers in the development of the variety by setting up promotional tools to facilitate the organization of the marketing of the fruit and to enhance the value of high-quality fruit.
The objective behind the creation of this brand is to increase the value of the product on the market by improving its visibility to consumers thanks to a single strong identity. A simple specification on the fruit will allow to highlight the high-quality fruits.
The tools are the logo, the stickers, the trays, the flyers, the shop displays, etc… with their variations for organic production. Once the license is signed, these ready-to-use tools will be available on NOVADI’s extranet.
This approach also exists for other varieties:
- LORY® for the yellow variety of very good agronomic quality: Inogopbr
- MANDY® for the terroir and bicolour variety: Inolovpbr
For more information, contact NOVADI.